In the words of Jeff Bezos, CEO of the now number one e-commerce brand in the world, Amazon.com,‘ Your Brand is what other people say about you when you are not in the room.’
You might think it’s Amazon, it’s a billion-dollar company, branding is all about big names and big money.
Let us try and put it simply.
You are WRONG!
Branding is like wearing clothes. All people, of all sizes, and all tastes have got something to pick.
Be it a small-scale or large-scale industry, property or travel firm, a learning institute, or retail business; branding can make it all better.
So What is Branding?
Let’s try and pitch this subject with an easy-to-understand example.
Assume, you own a clothing store. You have already been running it for a while, but the sales aren’t that good.
But there is another shop, right across the street, that does very well with the daily profits and number of customers.
You decide to pay a visit to see what that person is doing so differently.
Soon you realize, all the products and materials sold in that shop are just the same as you have been selling.
The only difference being, that shop had a proper name-board, the packaging boxes and carry bags have the shop’s name printed on it, and most of the customers are the regular ones.
That Name Pays!
That fancy name-board, that printed merchandise and that type of customer loyalty, all are a part of no other term than Branding.
The Importance of Branding
Once you have realized that creating a brand doesn’t mean breaking a bank or setting up a fancy showroom, you can understand how it can pay huge dividends in the long run.
Branding is the foundation of your business identity.
WE guarantee for your authenticity and the summation of your services & quality.
It is an inspiration for your employees to work on it. And motivation for your customers to choose you over all the other brands in the market.
No matter the scope of your business, a branding strategy works as a direction to retain old customers and acquire new ones easily.
Under branding comes the following aspects:
- Visual identity
- Brand voice
- Business cards
- Email marketing
- Social media marketing
- Content marketing
- Core Values of the company
- Strategic designing and positioning of the logo
- Traditional Advertising
Benefits of Branding for Business
Now that you are aware of the straightforward concept let’s unwrap the basket of benefits that come along with commercial branding.
Remember how those famous Coca-Cola and Dairy Milk ads on T.V got you hooked in your childhood?
So much that you sang along the whole commercial, and instantly recognized their products from the color scheme and label patterns when you were too young even to know the alphabet?
That’s a terrific example of good business branding!
Want that same patronage towards your brand?
Let’s talk about those 5 main reasons why branding is essential for small businesses.
Branding is an Emotion
When your feelings resonate with the feelings of your customers, it gives them a reason actually to care about your brand.
It said that emotions and not logic trigger 56 % of the buying behaviour of the customers.
See yourself buying another stuffed toy for your children while knowing it practically serves no purpose? Emotion.
So no matter what you are selling, as long as you are aiming towards a more fabulous consumer experience, you convert.
Moreover, these customers become a walking-talking billboard of your brand which eventually drives in more customers.
The Bigger the Brand, the Higher the Financial Merit
Being perceived as more valuable to stockers and investors, helps your business stand a higher chance in bidding or borrowing of funds.
It secures the future aspects of your company and makes it much more valuable than a lot of similar standard brands.
In other words, a consistent brand with a well-built public trading image valued as an asset, and therefore holds a chance at better financial returns.
Branding Builds Trust
Who are you more likely to buy a simple thing like ice-cream? An unknown brand with an unknown face selling it? Or a stall with ‘Kwality Walls’ or ‘Cream Bell’ written over it?
People are more likely to purchase from an establishment that appears legit, safe, and trustworthy in terms of quality and consistency.
Mind you, the role of logo and graphics is also significant for this aspect.
Not only should it go with the theme and the source of motivation for your brand, but also it should be easy to understand and remember.
So the next time they see your logo over a bag, or a box, or a billboard, they instantly recognize it. And full trust motivates them to learn about the current offers further.
Advertising on Auto-Pilot Mode
The role of the Best digital marketing company is much more than creating a figure of trust in the minds of the customers.
Branding is like putting out continuous advertisements in honor of your business, without really spending much.
Many brands come and go, barely getting noticed. What can make your business stand out is choosing the correct means and demographics for your advertisement?
- Put out your logos on every merchandise you have to sell.
- Take the opportunity to get your staff some printed t-shirts to wear with your brand name on it.
- Send out flyers or business emails with the same logo on it.
Let your business advertise itself.
A Source of Motivation for the Associates
The underlying meaning of the word ‘associate’ is to be tied up.
Tie up your employees and associates with your source of motivation towards the establishment of your company.
When your business is recognized, you get to select a top layer staff, who is excited to work with you.
Moreover, your brand success makes them feel more responsible for their job roles, and they tend to work harder to honor the emotions of the company.
In this blog, we learned what branding strategy is, and also provided some of the top branding guidelines.
We can conclude by saying that, you might know where your business is now, but to secure its position in the upcoming time, understanding the role of branding is crucial.
Good branding is like creating a roadmap that dwells into the future.
It shouldn’t even be a choice to consider if you want your business to sustain in this era of cut-throat competition.
For one single problem there are 1000 solution providers. A hundred stores selling the same commodity. And a million websites waiting for visitors.
Moreover, don’t you think it’s about time that your ad commercials be the new chanting mantra of kids now?